Test timeline

Our history

Inventive for over 65 years

Since its inception, the SFA Group has stood out through its simple yet groundbreaking solutions that expand possibilities and create new needs. This mindset and approach were first showcased in 1958 with the launch of the first Sanibroyeur—a brilliant idea that continues to revolutionize interior design worldwide. Over the years, this expertise in pumping solutions has evolved, providing invaluable support across a wide range of industries.

1958

Creation of SFA

SFA revolutionized sanitation with the first macerating toilet, simplifying installations. The acquisition of Europelec further boosted its expertise in wastewater treatment, setting the stage for future growth.

1970

Expansion into Europe and North America

SFA expanded its reach, establishing a solid presence in both Europe and North America. This marked a key milestone in the company’s global growth, bringing its innovative solutions to new markets.

1978

First TV Campaign

SFA launched its first television campaign, increasing brand visibility and reaching a wider audience. This marked a major step in promoting its innovative products to the general public.

1988

Acquisition of Kinedo

Acquisition of Kinedo

SFA expanded its product range by acquiring Kinedo, a specialist in shower solutions. This strategic acquisition strengthened SFA's position in the bathroom market and broadened its expertise in sanitary solutions.

1990

ISO Certification of Factories

ISO Certification of Factories

SFA achieved ISO certification for its factories, ensuring high-quality standards in production. This milestone demonstrated the company’s commitment to excellence and continuous improvement in its manufacturing processes.

1993

Grandform Joins the Group

SFA welcomed Grandform into the group, further diversifying its product offering in the bathroom sector. This acquisition strengthened SFA's presence in wellness and hydrotherapy solutions.

2019

Acquisition of Zehnder Pumpen

SFA expanded its portfolio by acquiring Zehnder Pumpen, a company specialized in pumping solutions. This acquisition enhanced SFA's expertise and strengthened its presence in the wastewater and pump technology sectors.

2020

Acquisition of Format and Aquasystem & New Brand Identity

Acquisition of Format and Aquasystem & New Brand Identity

SFA acquired Format and Aquasystem, broadening its product range in wastewater management. That same year, the group unveiled a new visual identity, reflecting its evolution and reinforcing its brand image on the global stage.

2021

Merger of Grandform and Kinedo

SFA merged Grandform and Kinedo, combining their expertise in bathroom solutions. This strategic move aimed to streamline operations and offer a more comprehensive product range under a unified brand.

2022

Launch of SFA Enviro & New Branches in Vietnam and India

SFA launched SFA Enviro, a division dedicated to environmental solutions. The company also expanded its global footprint by opening two new branches in Vietnam and India, reinforcing its commitment to international growth and sustainable development.

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Timeline ONE ITEM

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Timeline TWO ITEMS

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Timeline THREE ITEMS

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Timeline FOUR ITEMS

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Quality

Buy with confidence

  • Performance and Reliability

    Technologies and materials that ensure efficiency and longevity.

  • Warranty Extension

    Up to 4 years warranty.

  • Experts Since 1958

    Creator of the macerating toilet.

  • Tailored Support

    Our team of experts is at your service.

  • Made in France

    Many products have received the Made in France label.